...but also...

I am going to leave the value of inbound links in their various forms to others more experienced, however...

Never forget there is one important type of link you must not neglect, and this is not simply due to any SEO benefit as such. Sites that generate traffic relevant to your business, and offer a link to you, will potentially prove to be a way of driving traffic to your site. They put you out there in the super highway, and can be of real use in getting relevant traffic to you.

Even if you are not going for link building as a major plank of your on line marketing, make sure you get on these sites! They will, of course vary from industry to industry, but most sectors have them....