Website Pages
Do you analyse you sites sub pages Website owners are infatuated with the search engine position of their homepage, there’s nothing wrong with this as long as people understand the value of a sites inner pages. Generally speaking a homepage will target competitive generic terms, with sub pages targeting less competitive keywords. If we really did consider the value of each page of a website we would quickly realise that the ranking of a homepage is not as important as we first thought it was.
At Business Services UK we work on many websites that produce fantastic visitor trends, however when checking statistics it becomes apparent that 85% of the traffic comes in via the back door. It’s important to understand which sub pages are performing and which ones aren’t, this allows us to work on our weaker areas. Sometimes by simply amending a pages meta tags, headings or page content we can see it move from a dead duck to a leading performer.
The main statistics we concern ourselves with are visitor trends and conversion ratios, simply because these are meaningful to any online venture.
Peter Arkwright
This article is sponsored by Network Data Cabling, premium suppliers of data cabling services
Date Written: Tue, Apr 6th 2010
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