Top Quality Website Content
Top quality website content is an array of words that
1. Please search engines
2. Display the right image for a company/product/service
3. Contain call to actions
4. Drives a connection between the text and the reader
5. Is memorable
It could be said that there’s no point generating plenty of visitors on a site that has no conversion. On the flip side there’s no point having a great website that goes unseen.
Most website owners struggle with their words because they
1. Don’t fully understand their own products/services
2. Don’t understand the needs of the potential customer
3. Do not pay enough attention to their websites
4. Do not understand how to write search engine friendly text
A Rule of thumb guide for the production of search engine friendly text, bearing in mind each page should have 1 targeted keyword
• Naturally mention the targeted keyword(s) in the title (h1)
• Mention the targeted keyword(s) in the first sentence
• Naturally mention the targeted keyword(s) throughout the body of text, so a passages reads naturally – as a guide, with 300 – 350 words mention the targeted keyword(s) 4 times
• Make sure the content is totally unique, unique does not mean part copied from another source
• Make sure the content is grammatically accurate
• Make sure the content is free from spelling mistakes
• Add anchor text to the content, linking internal pages together
• Make sure there’s enough content on each page – as a guide there should be a minimum of 300 words per page.
Remember we can measure the quality of our content by
1. How many leads/sales are generated
2. Studying bounce rate statistics (available within Google’s analytics package)
If you have any question on the production of search engine friendly content, simply drop me a line at info@businessservicesuk.com
Pete Arkwright
This article is sponsored by Peoplevox, the UK’s premium supplier of inventory software
Date Written: Thu, Jan 26th 2012
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