To Spin or not to Spin
Google have recently announced they will be looking closely at sites that copy or display poor content. For many this is great news as it goes some way to providing a level playing field, for others, those who have successfully gained an unfair advantage by ‘spinning’ articles and website copy, it could all end in tears. Google’s update would have been an easy one to implement, all they needed to do was raise the parameters for their semantic indexing system. This sounds complicated but it isn’t really.
After Google purchased Applied Semantics they had the ability to analyse text by converting it to large strings of numbers. By analysing these strings Google are able to determine poor, copied and part copied content. By cranking up the parameters it will be more difficult for borderline pages to be indexed. One thing is certain in the future it will be more difficult for spinners to gain an advantage, they be forced to work much harder when they re-write other people’s content or the game will be given up forever. All this news is obviously great for website owners who produce good quality bespoke content or blog from their own ideas and research.
Pete Arkwright
This article is sponsored by Skills Group. If you require the services of a professional, global organisation, Skills Group is a serious contender
Date Written: Thu, Apr 7th 2011
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