Struggling With Visibility?
Without doubt the key to online business rests at the hands of visibility. We can have the best online business in the world mixed with a cracking website but if no one is looking in your direction business will always be a struggle. There are many ways to be visible on the Internet, here a few of the popular methods:
• Pay Per Click Advertising (PPC)
• Organic Search Engine Positioning
• Articles
• Press Releases
• Social Media
• Forums
• Chatrooms
• 3rd Party advertising
• Email Marketing
• Newsletters
To some extent all of these systems work well as long as the tactics employed are ethical and well thought out.
In regards to offline visibility common systems used are:
• Trade Shows
• Newspaper/Magazine Advertising
• Leaflet Drops
• Television
• Radio
• Cold Calling
Over the years offline marketing methods have underperformed, cold calling and leaflet drops generate poor ROI (Return on Investment) whilst other mediums are very expensive.
One firm that’s assisting the SME sector with its offline visibility is Newcastle based The Printed Bag Shop. Their low cost advertising products are a god send to the 1000’s of SME looking to get their message out to the general public. Craig Smith the owner and founder of The Printed Bag Shop commented today. “In general terms our companies spectacular growth has been down to poor performing advertisement systems available in the marketplace. Everyone knows our products deliver instant visibility at a reasonable price, long may it continue”.
So there you have it, if your business is struggling with its visibility, give Craig and his team a call, I’m sure they have the perfect solution for you.
Pete Arkwright
This article is sponsored by ACCL, the Capital’s Premium Supplier of Data Cabling Services.
Date Written: Wed, May 18th 2011
Related Articles
Snooze You Loose (RSS)A few weeks ago I had a chat with a client on the subject of sourcing informa
Date Written: Fri, Jun 24th 2011
Panda Update
Date Written: Sat, May 7th 2011
Google's Bonus Scheme
I've never quiet understood why productivity bonuses are less common than the
Date Written: Sat, Apr 9th 2011
Ecommerce and Twitter
Twitter is a fantastic broadcasting channel for ecommerce platforms. That sai
Date Written: Sun, Aug 30th 2009
Can't Be Arsed
Where did it go wrong? Here's my top 10 list 1. I can’t
Date Written: Thu, Mar 1st 2012