QR Code Advertising
The problem with new developments is people often dive into the pot without carrying out well rounded research, commonly known as following the herd. Look at social media, large investments of unmeasured time was thrown into these systems, especially in the early days. Overall tactics are only now being looked at.
If QR code advertising is thought to be a worthwhile exercise the bigger picture needs to be looked at
QR codes need to open mobile friendly pages, not something that requires binoculars to read, yes we can stretch our fingers on screen to expand the view, however we’re taking a backward step in regards to offering our potential customers a solid experience
If you want to see the difference use a mobile device to view the BBC website and then look at your own, see what I mean? The problem with displaying mobile friendly pages is they contain ‘less’ information, not a bad trade off really.
Yes QR code advertising is a step forward, however for it to be considered valuable the codes need to reveal something the downloader will react to.
Remember the true metric of our marketing efforts lie at the hands of conversion
Pete Arkwright
This article is sponsored by Carpet Care Plus, Surrey's premium supplier of carpet cleaning services
Date Written: Sun, Oct 23rd 2011
Related Articles
Are Making The Most From Social Media?Business Services UK
Date Written: Tue, Apr 27th 2010
Beware The SEO Snake Oil Sellers
We recently wrote an article on how to spot SEO companies that engender the l
Street View Issues
I’m a huge fan of Google’s Street View, let’s be honest, wh
Date Written: Thu, Apr 21st 2011
To Sell More, Sell Less
To a large extent traditional marketing techniques are based around, imagery,
Date Written: Sat, Feb 26th 2011
Marketing Emails
At least once a day I receive an email from a friend or client asking me to c
Date Written: Thu, Jul 23rd 2009