Other Considerations
Apart from working on the improvement of our ranking position we should also consider Adding unique content to our sites on a regular basis. Improving our websites so they are fully understandable to our target audience, displaying information they want/need to see. Having an on-site video library, backed up with a presence on You Tube, 1 video a week would be great. Having a solid presence on the major social networking channels, following and interacting with clients/potential clients (check out Twellow).
Launching regular landing pages, ones that take off can be built into mini websites. Improving the general visitor experience on all our sites. The face of business is changing, obviously need to move with it. Earlier this week I had a conversation with Lesley Daley (the fat burning queen), I informed her the main problem people have is their ignorance of what the Internet is all about, it’s certainly not there for exploitation. It’s a global infrastructure that is based around the production and distribution of content, be that text, images, video or sound. Naturally people who give to the community will benefit more than those that don’t. To that end we produce good quality unique content regularly adding it to our sites, we participate in online discussions, we produce video’s, podcasts and participate on social media channels.
We own attractive interactive websites that display ‘live’ relevant content that our visitors enjoy reading. We mix all this with a sound link building campaign and natural on-site optimisation and we will be well on track.
Pete Arkwright
This article is sponsored by Executive Comapss, experts in delivering top quality procurement training
Date Written: Thu, May 6th 2010
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