Online Video Guide
A common discussion point here at Business Services UK is the use of video for ecommerce websites, my own thoughts are, with everything online, if a process is done well it can beneficial done poorly it can hurt. Make no bones about it having video has now becoming a need to have, not a desirable extra. If 2 sites rank similarly it is said the one introduces video would move ahead in the organic rankings. So what are the things we need to understand in regards to adding video to a website?
1. Do not add your videos to You Tube then redirect to your site, embed them straight onto your website, after a month link them to popular sites like You Tube
2. Do not have videos on auto start, if a persons speakers are on full tilt the results could be humorous but not good for your business
3. Keep the videos short, people do not have the attention span to watch long films, I would say 5 mins max
4. The words spoken on video are now indexed, to that end 2,000 words on a video clip will always much easier to incorporate onto a page than text
5. Decide what videos you want on a specific page, then try and incorporate page relevant keywords within the video transcript
6. Poorly produced videos will devalue your website and business
7. Placement is important, having the videos viewed is desirable
For ecommerce websites video is the key to combating duplicate content Let's look at one of our Clients websites Wedding Jewellery Due to the amount of products on this site there are always going to be a problem displaying good quality unique content, this is a common problem for these type of sites. To get around the duplicate content issues we introduce a short video on each item.
People are more likely to buy a product they can see on a video, rather than than a picture, how many times do we believe something looks good, purchase it, open the box and think, 'crikey is that it'. Video is here to stay, however proper implementation is the key to success
Pete Arkwright
This article is sponsored by Peoplevox experts in supplying temporary stock control solutions
Related Articles
Poor Conversion RatiosOften ecommerce sites suffer from poor conversion ratios, there are many reas
Date Written: Sat, Jun 18th 2011
Bing is Failing
Google 25,375 Yahoo 1,429 Bing 793 The above mo
Date Written: Mon, Jul 5th 2010
Motivation and Vision
When starting on a new project I’m keen to see how the owner(s) operate
Date Written: Tue, Oct 18th 2011
Wedding Jewellery Provider Hitting the Right Note
A few years ago we started work on The Little Things in Life an online jewell
Date Written: Tue, Jun 1st 2010
Is Your Business Moving in the Right Direction
With the recent advancements in technology developing an ecommerce website ha
Date Written: Sat, Jul 18th 2009