Online Spending Habits
As dependency on the Internet increases so our spending habits are changing. Last week it was reported that online spending in the United States for the first quarter of 2011 had increased by 17% compared to the same period 12 months earlier. If we go back 10 years the biggest hurdle for businesses to overcome was to instil a sense of trust into their target audience. Many people feared pumping their credit card details onto the Internet would result in the emptying of their bank accounts.
Once online businesses where able to provide a trusted means of money transfer, the growth of online spending was set to continue. What’s surprising from the latest release of data is Bing is reporting a better ROI (Return On Investment) on Pay Per Click advertising than Google. I imagine as less people are using Bing there are less placement issues. As Bing is actively looking to close the gap on Google they're obviously tempting people across by offering cheaper prices. Although we have not witnessed any significant changes yet, Bing are certainly closing the gap. Online advertisers would certainly welcome a PPC price war between the search engine giants. If you are active in the PPC market it would be advisable to run 2 mirrored accounts, one on Google and one on Bing and then monitor the results.
At this moment in time it could be cost effective to dump Google in favour of Bing, now there’s something I didn’t expect to be saying.
Pete Arkwright
This article is sponsored by Single Society London's premium dating website
Date Written: Wed, Apr 13th 2011
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