Online Marketing Strategy
In terms of online marketing we should always be searching for continual improvement to expand our exposure (brand awareness) to our target areas. With the introduction of social media this is now possible, however at times it can be like throwing a pebble into the ocean, the effects are not dramatic enough. Newsletters are widely used by the online business community, that said they can often take days to produce and are generally distributed monthly. So, what else can we do to keep our corporate message fresh in the mind of our target? I have detailed below a system I use to keep in regular contact with my business associates, one that ticks various boxes.
I construct a sector relevant interesting article I distribute this article via email to my network of associates and newsletter subscribers I add the article to my website As my website is linked via RSS to ping.fm it will automatically be displayed on all the major networking sites. As you can see I have produced one article and turned it into a powerful marketing tool. The major point to note is, people will always be interested in reading good quality interesting articles, to that end try and keep your content fresh and relevant. In terms of SEO, if you are targeting specific keywords, you need to add these terms to the article title and mention them within the body a few times.
As you can see we are covering marketing, exposure as well as search engine optimisation, all from one source.
Pete Arkwright
This article is sponsored by Network Data Cabling, premium suppliers of data cabling services
Date Written: Mon, Apr 5th 2010
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