Ecommerce and Twitter
Twitter is a fantastic broadcasting channel for ecommerce platforms. That said there are two problem areas; 1. Business owners not using Twitter 2. The implementation of a poor strategy. In today's business climate the integration into the social media scene is of paramount importance, however with all marketing tools they need to be used in an effective manner. Online business is all about visibility, website's are one method of broadcasting messages, Twitter another. To that end if you do not have a Twitter account, it is advisable to set one up. Unlike a website Twitter is free. The vast majority of business owners that use Twitter do so in a one dimensional manner, their strategy is based solely around sending corporate messages. This is like throwing a small stone into an ocean and expecting it to make an impact. The term 'Social' gives us a hint as to how the tool should be used. Social integration is all about two way conversations, the speaking clock could never be described as a social medium, more a one way broadcasting tool. Think of Twitter as your own small business network, the ultimate aim is to build a large network of people who could become potential clients or customers. Sites like Twellow will help identify who are the right candidates for your network. Adding a twitter link on an ecommerce website will also help attract the right people as will using Twitter's search engine. Here you can see who's been posting your keywords. The message is clear 1. Embrace Social Media 2. Build a network of the right kind of people in the right geographical location 3. Don't become just another spammer, interact with your network and show interest in their posts. Business Services UK can be found on Twitter by clicking here
This article is sponsored by Merranti Consulting the UK’s premium supplier of business consultation services.
Date Written: Sun, Aug 30th 2009
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