Do You Have a Well Balanced Website?
With so much emphasis placed on Search Engine optimisation are people missing a trick by neglecting the basics of business marketing. When checking a website I look at the following Is the website easy to understand? - Too many technically based sites are written in a confusing manner, difficult to understand and follow Does the website validate? - People need to trust a website, sites that display their affiliation to well-known organisations will fare better than sites that don't. Does the site offer testimonials? - Due to the faceless aspect of the Internet, it is crucial for websites to display genuine testimonials, these should not be hidden away in subpages Does the website display contact details? - Displaying a telephone number and email address is a basic principle of marketing one that is often forgotten Does the site have a quick enquiry form?
Internet users are notoriously lazy, providing a quick enquiry form is a sound marketing technique Is the site linked to social media? - With sites like Twitter, Facebook and LinkedIn delivering large amounts of traffic to a site, visibly displaying an affiliation will be beneficial By combining these marketing techniques, backed up with an effective SEO plan will certainly improve a websites exposure.
Pete Arkwright
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Date Written: Sun, Jul 19th 2009
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