Construction of Meta Tags
Good quality websites are difficult to design as well as being expensive. Site owners spend an age working with their designer to get the aesthetics of a website just right, some even employ copywriters to produce search engine friendly content, words that are perfectly pitched for the target audience. However when it comes to the production of meta title and description tags often they are neglected. Often I see tags replicated throughout a site or crammed to the gunnels with keywords. Meta title and description tags are vitally important as they are displayed in search engine listings, they should be constructed with care. Here are some guidelines
Meta Title Tag (This Tag is displayed as a snippet title within search listings)
1. This tag should be around 60 to 70 characters long, spaces and punctuation are counted
2. This tag is very important for SEO, to that end it should contain the selected page relevant keywords
3. The tag should be produced in perfect English and be appealing to the target audience
4. Some people use capital letters to make this tag stand out from the crowd
5. Never copy title tags from your other websites
Meta Description Tag
1. This tag should be 160 – 200 characters long, spaces and punctuation are counted
2. The description tag should complement the meta title tag
3. The tag should be produced in perfect English, it should be your best sales pitch
4. Some people add their phone number to this tag
5. Never copy description tags from other websites
A search engine friendly web page is one that’s based around good quality keywords, displays a fair amount of unique keyword rich content, has sound keyword rich H1 headers, displays keyword rich URL’s (with words separated by hyphens) and the whole page should be complimented by quality meta title and description tags. If search engine positioning is important for your website, it’s vital you take care with the production of these tags, remember owning a good looking website is pointless if it's never seen.
Pete Arkwright
This article is sponsored by Skills Group. If you require the services of a professional, global organisation, Skills Group is a serious contender
Date Written: Wed, Apr 6th 2011
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