Are You Missing Out?
Most online businesses target search engines to advertise their corporate message, this backed up with regular on-site improvements used to be the main method of generating clients or customers. By employing BSUK many people have already taken the necessary steps to ensure their websites will be well positioned in the short, medium and long term. The problem for many website owners is they have not catered for Social Media, I will explain. Social Media platforms such as Twitter and Facebook are fantastic verticals for broadcasting a corporate message, platforms that are still growing at an alarming rate. I recently spoke on the subject to the Managing Director of a shipping company in Stavanger. His marketing team who advised him this Twitter thing, is just for kids, this is already turning out to be poor advice.
Without doubt savvy operators are able to combine social media and SEO to improve their online business model Chris Slay, the owner of ERA and respected businessman, moved into the social media scene around 6 months ago, he hired the services of Direct News and an online secretary. Setting up this system has been demanding and still requires daily maintenance, that said Chris, like myself understands the long term benefits of continual improvement and sound marketing. Most worthwhile things in life require determination, hard work and wise investment, this is certainly the case in business.
Rest assured if you are not willing to develop a good quality system that takes advantage of all aspects of online marketing, your peers will.
Pete Arkwright
This article has been kindly sponsored by Wayne Connors the MD of ACCL, the UK's main supplier of data cabling services
Date Written: Fri, Jul 31st 2009
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