Are Cheap Business Websites the Best Option?
For some people owning a cheap of free business website can be the only option available. However these type of sites have limitations in regards to search engine optimisation, their flexibility and positioning within the organic listings of the major search engines. If a business website used to simply have an internet presence or the sector is not competitive then a cheap or free website is certainly a good option. However if your business is in a semi competitive sector and you aim to generate business via search engines then you need to be aware the cheap website is more than likely the wrong choice.
When commissioning a web designer to build your business website it is imperative they fully understand the optimisation process. You do not want to own a website that simply suits your eye; you also want it to be viewed favourably by the major search engines. The problem areas here are; very few web designers understand how to build a search engine friendly website. In fact the only optimisation some designers implement on their clients websites is to add their own site-wide hyper linking logo. In summary Think carefully about your business model and if you need to generate customers through search engines make sure you commission the services of a designer who fully understands SEO.
The easy way to check this is to go to inspect sites the designer has previously built. Check for generic meta tags, good use of anchor text, keyword rich content and the sites positioning in the organic listings. Do not take any notice of rankings as these can easily be manipulated
Pete Arkwright
This article has been sponsored by ERA, Europe's leading recruitment agency. Catch up on their Company News
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