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Online Recruitment hit by Syndication Issues

Popular job boards and CV databases are generally made up of replicated pages from other sources. Google believe a search engine users experience is being dampened by visiting a page that is not from the original source.

An example.

If I type the words ‘engineering jobs in Newcastle’, into Google, I will no doubt see a listing for a specific job on a popular recruitment site. After reading the job details, I will be required to click on a hyperlink that takes me to the original source; here the same job will be listed. Generally I will then be required to join this site before applying for the vacant position.

In effect Google are looking to improve their search engine in 2 ways:

  1. Prevent a search engine user having to visit multiple sources before finding the place of origin.
  2.  Reduce the amount of replicated pages within the index, thus freeing up valuable bandwidth.

The message is clear. If you’re participating in the syndication of content you need to add extra value or you will find yourself dropping down the organic listings. The worst case scenario is a ban.

Personally I think the move is a sensible one. As a Google user I want to click on adverts that take me to the place or origin.


By Peter Arkwright

Date Written: Tue, Jan 28th 2014