Online Video Guide

A common discussion point here at Business Services UK is the use of video for ecommerce websites, my own thoughts are, with everything online, if a process is done well it can beneficial done poorly it can hurt.

Make no bones about it having video has now becoming a need to have, not a desirable extra. If 2 sites rank similarly it is said the one introduces video would move ahead in the organic rankings.

So what are the things we need to understand in regards to adding video to a website     ?

1. Do not add your videos to You Tube then redirect to your site, embed them straight onto your website, after a month link them to popular sites like You Tube

2. Do not have videos on auto start, if a persons speakers are on full tilt the results could be humorous but not good for your business

3. Keep the videos short, people do not have the attention span to watch long films, I would say 5 mins max

4. The words spoken on video are now indexed, to that end 2,000 words on a video clip will always much easier to incorporate onto a page than text

5. Decide what videos you want on a specific page, then try and incorporate page relevant keywords within the video transcript

6. Poorly produced videos will devalue your website and business

7. Placement is important, having the videos viewed is desirable


For ecommerce websites video is the key to combating duplicate content

Let's look at one of our Clients websites Wedding Jewellery

Due to the amount of products on this site there are always going to be a problem displaying good quality unique content, this is a common problem for these type of sites.

To get around the duplicate content issues we introduce a short video on each item. People are more likely to buy a product they can see on a video, rather than than a picture, how many times do we believe something looks good, purchase it, open the box and think, 'crikey is that it'.

Video is here to stay, however proper implementation is the key to success