Moving Your Business Into The Social Media Scene

As Internet marketing becomes more competitive it's essential to look at new ways of expanding your online visibility. Gone are the days of sitting back and solely relying on search engine traffic.

This year marked the official start of Web3.0. For those unfamiliar with the term, this has been the development of the World Wide Web, moving from a retrospectical platform to a live, dynamic interface.

Make no mistake, the Internet is a fluid, constantly developing vertical. To stay ahead of the game online entrepreneurs need to adopt a proactive approach. The difficulty for many will always be the lack of understanding of how the 'net' actually works.

Listed below are some basic tips that will enable a business owner to embrace Web 3.0, this will improve the interaction between you and potential customers and lead to an improvement in your ROI.

1. Set up an account on Ping.fm.

2. Enable RSS feeds on all your major pages.

3. Set up an account on Pingvine.

By taking advantage of this system, you will automate the distribution of your new services, products and company news. That said we want to do more than distribute new data, to that end there will always be a need to manually post on platforms like Ping.

If you require a platform with a timed/delayed facility, check out Postlater.

Other popular programmes include Twitterfeed and Hootsuite, however they are solely linked to Twitter.

Understanding demographics is an important aspect in the improvement of an online business. If you are targeting the under 23 market your business will fair better by concentrating on Facebook, whilst the 25 - 45 markets do better with Twitter.

If you would like to discuss moving your business into the social media scene, drop us a line at info@businessservicesuk.com.

This article has been sponsored by ERA, Europe's leading recruitment agency.

Date Written: Mon, Jul 6th 2009